Who would have thought being famous over the internet would yield millions and millions of dollars? Well, to your surprise, being an internet celebrity doesn’t just mean countless likes and comments under your pictures, but actually tons and tons of money- leading to drastic changes in one’s lifestyle. Today we’ll see three such success stories who never would have even thought that popularity over the internet would bring them such fruits!
If you’re someone interested in makeup, friends with someone interested in makeup, or even a general user of the social media- you’re bound to have come across this name more than once: Huda Beauty. That’s right, Huda Beauty, the sensational brand that was known to have a net worth of about $4.5 million; with over 13.2 million followers on Instagram and a huge following on YouTube, this amount is expected to grow exponentially over the years. So how did this all begin? To the surprise of many, with just a simple blog page.
From having a degree in Finance from the University of Michigan to owning one of the world’s most famous beauty brand, Huda’s journey is simply unlike any other. In her video ‘How I Got Started,’ Huda talks about her incredible journey starting from a simple blog page where she used to write about makeup and application techniques. This blog slowly gained popularity as she poured in her hard work and dedication- and (fast forward to a few years later) this blog sky-rocketed and viola! Huda beauty became a name that everyone was familiar with. Eventually, she started her very own makeup line, starting with one of her very favorite product- eyelashes.
In her interviews, Huda is often seen saying that she could never even fathom the success that she has today when she started her blog page. But you know what they say, with passion and dedication nothing is impossible. Huda Beauty brand is now amongst the top sellers internationally.
With a major in Psychology, Lily Singh (known as Superwoman) runs one of the most successful YouTube channel in the world- and one of the richest too! Lilly is a Canadian YouTube personality, comedian, actress, and motivation-speaker who had a net worth of $9 million in 2016- a figure that continues to grow. If you’re feeling down and need a good laugh, Superwoman’s channel is the place to be. This phenomenal star too, like Huda, began her internet journey with a blog, titled ‘Diary of a Superwoman.’ On March 7th, 2010 she wrote:
“At 14, I couldn’t wait until I turned 21. I am 21 now and I wish at 14. As cliche as it sounds, I am trying to find myself and bring peace to the internal battles that take place within me every day. Here it is in a nutshell: 2 years ago I had a decent amount of faith in the world and in people. I was a pretty religious Sikh and loved the feeling of serenity that prayer could bring. Then, my roller coaster pulled a Behemoth and came shooting down. I need not bore you with the details but as a result, I have become cynical, pessimistic and somewhat bitter. Do I want to stay this way? No.”
In her videos Lily talks about suffering from depression at one point in her life, feeling low and worthless; but she didn’t let that keep her down for long, in fact, she used this motivation to try and make other people laugh. This was when she started her YouTube videos- a one woman show, directed, scripted, produced, and acted by Lily. Her viewers soon fell in love with her talent and incredibly hilarious videos such as ‘Things That Annoy Me’ and ‘Why Brown Girls Date White Boys.’ She currently has over 11 million subscribers on her channel, an audience from all across the globe that can relate and laugh with her.
She is now one of the most successful internet celebrities in the world; world tours, concerts, live performances, a book, merchandise…she has it all. So to say, from a quiet psychology major unhappy with her career choice, Lily Singh has definitely come a long way. And that too all because of social media.
No doubt, the internet has the power to turn an ordinary person into a successful celebrity- if you have the passion, dedication, and devotion that it requires!