A business with no marketing strategies is like driving a car with your eyes closed. It’s because if you can not tell anything regarding your services and products so you are not able to make a sale and therefore marketing is important in all aspects.
Digital marketing in times to come is predicted to reach a US$185.4 billion by 2017. It has an increasing growth and has a share in the global market. As far as digital marketing is concerned, 2017 is considered to be a good year. The reason is digital marketing which is at the forefront of growth. Digital Marketing is expected to soar high with improved internet penetration, upheaval in trust level and pricing advantage.
What is Digital Marketing? An Insight
In simple words, digital marketing is the promotion of brands with the help of electronic media forms. Digital marketing agencies handle what is being viewed mostly, at what frequency and for what duration and the relevance of content being viewed. The Internet and digital marketing are most commonly associated, but there is more to digital marketing as it includes wireless text messages, mobile instant messages, mobile applications, podcasts, digital media like TV and radio.
Small businesses and internet marketing
It is a passe which primarily means email and social platforms like Facebook and Twitter. An amalgamation of digital with social platforms has given birth to a much more complex virtual world. This new virtual world is now witnessing a surplus of devices that attracts consumers to enter into this virtual show. Small businesses are looking forth for internet marketing and targeting more consumers in light of this evolution.
If small businesses in internet marketing have to look back with the ringing down of 2013 what worked for them and what did not, it would be most commonly be found that marketing strategy has changed in the digital market over a couple of years and now expecting more change in 2017.
Challenges before marketing Agencies
-The rise of Channels- Consumers use numerous digital avenues and multiple devices.
-Intense Competition- Digital channels are cheaper and within reach of every size of business making it difficult to gather consumer attention.
-Huge data volumes- Consumers leave behind huge data to handle after the use of digital channels. It makes it lot harder for the agencies to identify the relevant data and make the most of it.
Need for targeted online content
If there is targeted online content, it will give a boost to branding. Digital marketing agencies should increase their engagement with customers. It will help in gaining customer trust and the establishment of brands. They can achieve this by generating impressive marketing content and disseminate it via various forms of media. It will help the small businesses in internet marketing and the agencies to build a personal relationship with the customers and justify the brand too.
To keep up with the predicted scenario in 2017; will have to keep up with the digital curve. A digital marketing agency will have to implement wide training programs. The agency not only will have to train the talent but invest in them through mentoring and personal development. As soon as skills and knowledge gaps lessen the actual power of digital marketing will be realized.