How Anyone Can Become an Internet Celebrity Today

Who would have thought being famous over the internet would yield millions and millions of dollars? Well, to your surprise, being an internet celebrity doesn’t just mean countless likes and comments under your pictures, but actually tons and tons of money- leading to drastic changes in one’s lifestyle. Today we’ll see three such success stories who never would have even thought that popularity over the internet would bring them such fruits!

Huda Kattan

If you’re someone interested in makeup, friends with someone interested in makeup, or even a general user of the social media- you’re bound to have come across this name more than once: Huda Beauty. That’s right, Huda Beauty, the sensational brand that was known to have a net worth of about $4.5 million; with over 13.2 million followers on Instagram and a huge following on YouTube, this amount is expected to grow exponentially over the years. So how did this all begin? To the surprise of many, with just a simple blog page.

From having a degree in Finance from the University of Michigan to owning one of the world’s most famous beauty brand, Huda’s journey is simply unlike any other. In her video ‘How I Got Started,’ Huda talks about her incredible journey starting from a simple blog page where she used to write about makeup and application techniques. This blog slowly gained popularity as she poured in her hard work and dedication- and (fast forward to a few years later) this blog sky-rocketed and viola! Huda beauty became a name that everyone was familiar with. Eventually, she started her very own makeup line, starting with one of her very favorite product- eyelashes.

In her interviews, Huda is often seen saying that she could never even fathom the success that she has today when she started her blog page. But you know what they say, with passion and dedication nothing is impossible. Huda Beauty brand is now amongst the top sellers internationally.

Lily Singh

With a major in Psychology, Lily Singh (known as Superwoman) runs one of the most successful YouTube channel in the world- and one of the richest too! Lilly is a Canadian YouTube personality, comedian, actress, and motivation-speaker who had a net worth of $9 million in 2016- a figure that continues to grow. If you’re feeling down and need a good laugh, Superwoman’s channel is the place to be. This phenomenal star too, like Huda, began her internet journey with a blog, titled ‘Diary of a Superwoman.’ On March 7th, 2010 she wrote:

“At 14, I couldn’t wait until I turned 21. I am 21 now and I wish at 14. As cliche as it sounds, I am trying to find myself and bring peace to the internal battles that take place within me every day. Here it is in a nutshell: 2 years ago I had a decent amount of faith in the world and in people. I was a pretty religious Sikh and loved the feeling of serenity that prayer could bring. Then, my roller coaster pulled a Behemoth and came shooting down. I need not bore you with the details but as a result, I have become cynical, pessimistic and somewhat bitter. Do I want to stay this way? No.”

In her videos Lily talks about suffering from depression at one point in her life, feeling low and worthless; but she didn’t let that keep her down for long, in fact, she used this motivation to try and make other people laugh. This was when she started her YouTube videos- a one woman show, directed, scripted, produced, and acted by Lily. Her viewers soon fell in love with her talent and incredibly hilarious videos such as ‘Things That Annoy Me’ and ‘Why Brown Girls Date White Boys.’ She currently has over 11 million subscribers on her channel, an audience from all across the globe that can relate and laugh with her.

She is now one of the most successful internet celebrities in the world; world tours, concerts, live performances, a book, merchandise…she has it all. So to say, from a quiet psychology major unhappy with her career choice, Lily Singh has definitely come a long way. And that too all because of social media.

No doubt, the internet has the power to turn an ordinary person into a successful celebrity- if you have the passion, dedication, and devotion that it requires!

Why Small Businesses Ultimately Suffer The Most From Minimum Wage

A minimum wage is the lowest wage an employer can legally pay his or her workers. There are two schools of thought on minimum wage. First, the supply-side economists say the wage of a worker should be determined by the level of skills and the market forces. On the other hand, the demand-side economists see the minimum wage as a means of lifting unskilled workers out of poverty. However, multiple studies suggest that, the minimum wage has `no preference’ benefits to small businesses. Let me walk you through some of the reasons why small businesses ultimately suffer the most from minimum wage;

Increase in labor costs

Once the government sets the minimum wage, the small businesses will have to bear the upward pressure of labor costs. However, the wage increase might not be sustainable in the long-run. This extra cost of labor will be passed to consumers. Alternatively, the business might be forced to reduce the number of skilled employees to keep up with the minimum wage. This extra cost can lead to increase in prices of products. When the prices are too high, you will lose your customers to other business selling the same line of products. Customers will always buy reasonably priced products. In case of unprecedented economic move, this is likely to do more harm than good to the business.

Decreased sales, revenues and profits

When employees are overworked, they become less productive. Further, they will offer poor customer service and will be more prone to errors. More work means that employees will be less motivated. This can also lead to absenteeism which affects the general performance of the business. Secondly, during the low season, the business is likely to make less or no profit. In fact, some business might be forced to close down once they are unable to meet the high cost of labor.

The cost of training increases

As the wage rises, it becomes more difficult for small businesses to hire more skilled workers. Business owners will be forced to go for the unskilled labor. To ensure they perform as per the expectation, the unskilled workers must be trained. Sometimes it becomes difficult to estimate the cost of training. The cost can be higher than hiring skilled labor.

Start-up small business may take long to break-even

Every person who starts a business calculates the payback period. If you are new in business and your resources are limited, it will take much longer for the business to break-even. When the minimum wage increases, the business owner will be forced to either get rid of some employees or pump in more cash to meet the extra cost of labor. This means, the business owner will have to be patient to recover his or her initial cash outlay. In some cases, the payback period might not be realistic which can make the business owner do away with the business. When one has no preference to skilled labor, the business might never get started.

Economists believe polices should not be judged by their intentions but rather by their results. After rigorous analysis, it’s clear that the minimum wage increase will always do more harm than good to small business.

5 Unconventional Social Media Tips

Social Media Promotion is the use of social networks and applications to promote a particular brand of product or services online. In recent times, social media landscape has been so competitive since businesses strive to make their online presence felt, but wait a minute, have it been exploited fully? This article discusses five ideas for social media promotion few people rarely think about.

Instagram Hashtag Contest

Apart from sharing photo clips and videos on Instagram, a company can easily promote its products on this social network platform by starting a hash tag contest, users are invited to follow the company’s page and post photos with their products using a specified hashtag for rewards. Each of these postings can then be synchronized to appear on the landing pages of promotional websites.

Referral Promotions

Referral promotion is a kind of arrangement whereby people who enters into a specific social media promotion are given incentives e.g. discount codes for sharing a linking URL with their online friends. This will result into many people hitting on the link and getting information about the product being promoted. This has been one of the most successful promotion techniques since most referrals earns more incentives. One of its advantages is that it is cross platform and can be used within major social media platforms.

Coupons

For most ecommerce brands, the major intent of conducting social media promotion is to get more buyers and increase sales, online coupons will exactly do this. By introducing online incentives like “buy two get one absolutely free”, many prospective buyers will flock to your account to inquire or purchase the said product. This method has been known to attract good numbers and sales in crowded ecommerce arenas flooded by sellers of the same products. There are many types of coupon campaigns e.g. dollar based coupon campaigns, percentage based coupon campaigns among others.

Clear Social Media Buttons

Have a blog or promotional website? Make sure that the social media link buttons are visible and clearly market so enable many people to view your profile. There should be catchy phrases and items that led your prospective buyers to your social media platforms, once they have visited your links; the secret of keeping them glued is by offering them complete information and promptly answering all their queries real time.

Engage with your email subscribers

You can use email auto responder function to invite your email subscribers to visit your social media platforms, email tends to be an official means of communication and anything sent through it is always given due attention. By using this, you are rest assured to reach many prospective customers.

Embrace Visuals

We all know that any Facebook post or any tweet with a visual i.e. photo or video tend to be interesting than plain text post. For promotional purposes, people tend to show much interest in things they see than hear about. You are certain of reaching a large number of social media users if you use visuals.

When it comes to promoting products, social media platforms offers the best, but many marketers always fail to reap its fully benefits and potentials due to lack of strategic social media tactics.

Referral Marketing for Small Businesses

The strong and most influential way of referral marketing for a small company is word of mouth, and it also happens to be the most inexpensive.

Word of mouth is structural promotion effort created to excite people enough to discuss merchandise or your service. Put different way; it is giving people a good motive to talk about you and make it more easy for the dialogue to occur.

There are three reasons why folks will talk about you
-They might want to tell their relatives as well as their buddies should people have excellent expertise with your service.
-Talks about your company bring good feelings to people. Plus customers feel fine should they can help in solving issues. So give your clients who are the faithful reason to talk that makes them feel bright and unique.
-They identify with a group. Some products have followers contests fans, artists, for example, Apple computer owners, or frequent flyers and this is particularly true because people love speaking with other individuals who share mutual interests

Below are five key reasons why word of mouth is one of the cleverest ways for Referral marketing for small business

-Word of mouth is among the least expensive strategies to get new customers. It is possible to get new referrals without having to spend a dime! Open your eyes and get your mindset accurately and you may see all those chances for referrals lying about your organization, from the other centers of influence along with current customers. It’s worth taking a shot.

-Studies show that sent customers spend more than customers brought in by through another promotion advertising strategies and make repeat visits frequently. In nearly all occasions you are going to detect there’s a significant difference.

-Word of mouth customers is inclined to cover on time, complain less, and therefore are more enjoyable to do business trades with when-when compared with clients delivered through the other systems. This is mainly because your finest customers refer usually send finest people the right path.More times than not, the customers refer to you folks who are much the same to themselves.

You are about who your best customer is crystal clear, right?

-A systematize word of mouth marketing strategy can double fold the measurement of your company in a year. Finally, if each of your customers that are present sends, generally, only a single man annually, then you will double your customer base every year. You can quickly design referral chances in such a manner that you are in the client’s mind when someone they know wants your service or merchandise.

And have other individuals give referrals to you, and also you made it simple for customers?

-A client who comes by referral is much more likely to send for you more referrals. It becomes a virtuous cycle. A preferred customer already understands that you welcome referrals plus they have also experienced your how you manage somebody who was referred.

How can you leverage your initial referrals into growing pipelines of referrals that are additional? Turn every referral right into a flow of more referrals.

Your chief customers are those who drive your business. Their priceless publicity that is word of mouth will increase your company increase.

4 Creative Ways to Grab New Clients for Your Business

Most companies are established by entrepreneurs who are experts in certain fields. However, this isn’t the only factor that contributes to business success. Understanding strategies of generating sales is an extremely important factor.

According to experts in business, marketing is among the most important factors that significantly contribute to business success. Many entrepreneurs believe that word of mouth alone can make their organizations prosper. This isn’t the case.

In order to attract and retain clients, there are strategies that must be deliberately laid down and implemented.

This article will teach you four creative ways to grab new clients for your business.

Effective ways of attracting and retaining clients

1. Promotional products

Promotional items are extremely effective in attracting new clients as well as retaining existing ones. In order to make money, you must spend money. Most probably, you’ve heard or read about that phrase, haven’t you? However, the big question is; what do you spend that money on? The answer is simple; on promotional items.

They’re a cost effective and reliable method of creating awareness about your company as well as its products/ services to a very large target audience. We see all kinds of interesting companies like Souvenir Station where they aren’t offering traditional promotional items such as pens, but rather ones that are useful to the clients – items like power banks and mobile solar chargers, items which the clients can take with them on their travels.

Promotional products not only create new communication channels, but also draw the attention of prospective clients to your enterprise, create and enhance brand recognition and also make clients have an attractive image of your company.

2. Create your brand

Your company’s brand is essentially the message that is passed onto your clients to convince them to choose your service/ product, rather than the commodities offered by your competitors. It’s therefore important to create a unique brand that will effectively represent the overall identity of your company as well as its competitive advantage.

Since it serves as the identity of your enterprise, it will enable you establish long lasting relationships with both prospective and existing clients.

3. Make use of traditional marketing techniques

There are various marketing techniques that you can adopt to attract as well as retain clients. Traditional techniques that you can consider using include; direct mail, billboards and signs, newspapers, phone books as well as magazines.

Additionally, you can choose to advertise your company’s products/ services on vehicles using bumper stickers, car wraps and decals.

Find out what your competitors in the industry are doing to get clients. If you discover that the techniques are working out for them, you can opt to use similar or improved methods.

4. Use modern marketing techniques

The rapid technological revolution has forced companies to come up with modern ways of reaching out to new clients.

Does your company have a website? If it doesn’t, you should create one as soon as possible. Most people spend their leisure time browsing the internet. Some of them still remain glued to their smartphones and computers even when they should be engaging in constructive activities. Most of these people are prospective clients, regardless of their geographical location. A good website will enable you reach out to them.

Are you aware that social media has emerged as the most effective platform for attracting new clients and retaining existing ones? Most probably, you are a member of several social networking sites.

If you are an active member of Facebook, Twitter, LinkedIn, Instagram, Google+ or any other social networking site, you can post content on these sites with the objective of reaching out to existing and prospective clients. If you are in North America, you can attract potential clients from as far as Africa, Asia, South America as well as Europe.

Other effective ways of grabbing new clients

There are several other ways of getting new clients. Some of them are listed below.

1. Identify who your ideal customers are.

2. Find effective methods of reaching out to them.

3. Make follow up/ request for feedback. Establish a feedback mechanism through which clients can express their complaints and/or suggestions.

4. Have a clear understanding of your company.

5. Establish valuable and long-lasting partnerships with other companies that sell complementary goods/ services.

6. Position your company’s products/ services as the perfect solution for your clients’ needs/ wants.

7. Use direct-response marketing.

Marketing Tips for Yor Business

Business marketing will concentrate on your intended interest group in a manner that they won’t just get some answers concerning you however be influenced to purchase from you. Do you even know who your intended interest group is? Many businesses bomb in the commercial center since they concentrate on a non-specific message to everybody. This wouldn’t work – you have to ensure that you know who your optimal customers are and focus on your marketing message straightforwardly to them.

Business marketing tips

Appeal to emotions because emotion almost always wins over reason.

In your marketing messages, whether they are print, online, video or other, offer to the emotions of your gathering of people. If you make your gathering of people feel something, which getting a handle on will unquestionably win over reason. It is much less demanding to summon assumptions than it is to win a contention.

Maintain a dialogue with your clients.

Discover what you are doing well and what you are fouling up, and additionally what you are not doing at all by having a discourse with your customers. To do as such, set up and look after Twitter, Facebook and LinkedIn accounts that you utilize frequently; do reviews; blog; visit industry discussions; and that’s only the tip of the iceberg. At whatever time you have a chance to speak with your customers and would-be customers, whether face to face or for all intents and purposes, do as such. That is the place you will locate the most important data about what precisely they need and how you can address their issues better. This is a standout amongst the most significant independent venture marketing tips you can get.

Invest more in your online marketing that in any other type of marketing.

While there is something else entirely too independent company marketing than online marketing, it is the most vital segment today. Expanding quantities of buyers utilize the Internet to research and settle on choices on their buys. If you don’t have a strong online nearness, you don’t exist for a large portion of your intended interest group. Consequently, you have to ensure you have an incredible site; movement is being sent to it; and you are working the leads you get from your online marketing. Compelling online marketing requires significant investment, duty and consistency.

Concentrate on existing customers.

The individuals who have as of now purchased from you are probably going to do as such once more. Ensure that you have a marketing plan set up to remain in contact with existing customers and tempt them to return. It costs significantly less to hold a customer than it does to get another one.

Use word of mouth promotion.

Informal appears to be particularly similar to an old type of marketing technique and one that leaves a considerable measure to risk. Yet, in today’s mechanical world, that is not the situation. Offer motivating forces for existing customers to allude you to their loved ones. With Twitter or Facebook, it is anything but difficult to track who is being alluded by whom. Make it worth the while for the referrer.

Marketing is not something that is basic. There is a great deal of experimentation required in marketing. Endeavors should be followed to perceive what your intended interest group reacts to. A similar marketing campaign that worked a month ago may not work one month from now, which implies that you’re marketing endeavors need to continually develop. When you employ an equipped company to deal with your marketing, you can make certain that the majority of this is being accomplished for you so you can concentrate all the more successfully on your operations.

Digital Marketing Tips For 2017

A business with no marketing strategies is like driving a car with your eyes closed. It’s because if you can not tell anything regarding your services and products so you are not able to make a sale and therefore marketing is important in all aspects.

Digital marketing in times to come is predicted to reach a US$185.4 billion by 2017. It has an increasing growth and has a share in the global market. As far as digital marketing is concerned, 2017 is considered to be a good year. The reason is digital marketing which is at the forefront of growth. Digital Marketing is expected to soar high with improved internet penetration, upheaval in trust level and pricing advantage.

What is Digital Marketing? An Insight

In simple words, digital marketing is the promotion of brands with the help of electronic media forms. Digital marketing agencies handle what is being viewed mostly, at what frequency and for what duration and the relevance of content being viewed. The Internet and digital marketing are most commonly associated, but there is more to digital marketing as it includes wireless text messages, mobile instant messages, mobile applications, podcasts, digital media like TV and radio.

Small businesses and internet marketing

It is a passe which primarily means email and social platforms like Facebook and Twitter. An amalgamation of digital with social platforms has given birth to a much more complex virtual world. This new virtual world is now witnessing a surplus of devices that attracts consumers to enter into this virtual show. Small businesses are looking forth for internet marketing and targeting more consumers in light of this evolution.

If small businesses in internet marketing have to look back with the ringing down of 2013 what worked for them and what did not, it would be most commonly be found that marketing strategy has changed in the digital market over a couple of years and now expecting more change in 2017.

Challenges before marketing Agencies

-The rise of Channels- Consumers use numerous digital avenues and multiple devices.
-Intense Competition- Digital channels are cheaper and within reach of every size of business making it difficult to gather consumer attention.
-Huge data volumes- Consumers leave behind huge data to handle after the use of digital channels. It makes it lot harder for the agencies to identify the relevant data and make the most of it.

Need for targeted online content

If there is targeted online content, it will give a boost to branding. Digital marketing agencies should increase their engagement with customers. It will help in gaining customer trust and the establishment of brands. They can achieve this by generating impressive marketing content and disseminate it via various forms of media. It will help the small businesses in internet marketing and the agencies to build a personal relationship with the customers and justify the brand too.

To keep up with the predicted scenario in 2017; will have to keep up with the digital curve. A digital marketing agency will have to implement wide training programs. The agency not only will have to train the talent but invest in them through mentoring and personal development. As soon as skills and knowledge gaps lessen the actual power of digital marketing will be realized.